In an automated fast fashion world, we are trying to bring back hand crafted home decor and accessories. Our products use ancient techniques of block printing from India to create slow fashion, artisanal throw pillows, table runners and scarves. Each outfit is hand printed and manufactured locally in Milwaukee. AMU uses wooden blocks that are hand carved by artisans in India. The fabric and inks used are sourced from wholesalers across the USA. AMU is a brand aiming to bring harmony between the artistry of India and the aesthetic of USA. AMU strives to be a Made in USA brand. We try to support the local economy and businesses around us by sourcing most of our materials within the USA.
AMU hopes to empower women through our products. We support organizations aimed to uplift and empower women. We give back 10% of our sales to support the local community. At this time, 10% of sales goes to support Hope Street, Milwaukee, a local homeless shelter.